Best IPTV for Firestick in 2025

CitizensIPTV

Looking for the best IPTV for Firestick in 2025? You're not alone. Amazon's Fire TV devices have become the streaming platform of choice for millions of users worldwide, with their combination of affordability, performance, and ease of use making them ideal for IPTV streaming. But with countless IPTV services claiming to be optimized for Firestick, finding the right one can be challenging. This comprehensive guide examines the top IPTV providers specifically from a Firestick user's perspective, with a special focus on services like CitizensIPTV that offer exceptional performance on Amazon's popular streaming devices.

Why Firestick is Perfect for IPTV Streaming

Before diving into specific recommendations for the best IPTV for Firestick, it's worth understanding why these devices have become so popular for IPTV streaming:

Hardware Advantages

Amazon's Fire TV devices offer several hardware benefits that make them ideal for IPTV:

  • Processing Power: Even the basic Fire TV Stick models offer sufficient processing capability to handle HD IPTV streams, while the 4K and Max versions provide ample power for multiple streams and 4K content.
  • Connectivity Options: Built-in dual-band Wi-Fi ensures stable streaming, while the Ethernet adapter accessory allows for wired connections when needed.
  • Compact Design: The stick format hides discreetly behind your TV, making it an unobtrusive addition to any entertainment setup.
  • Remote Control: The included voice remote simplifies navigation and content searches, enhancing the IPTV experience.

These hardware advantages create an excellent foundation for IPTV services, which is why finding the best IPTV for Firestick has become a priority for many streaming enthusiasts.

Software Flexibility

The Fire OS (based on Android) offers significant advantages for IPTV users:

  • App Sideloading: While not officially supported, the ability to sideload Android applications gives users access to a wide range of IPTV apps beyond those in the Amazon App Store.
  • Custom Launchers: Advanced users can install custom launchers to create a more IPTV-friendly interface.
  • Multiple Player Support: Compatibility with various media players (VLC, MX Player, etc.) allows users to choose their preferred playback environment.
  • Regular Updates: Amazon's consistent software updates ensure security and performance improvements.

This software flexibility is a key reason why many IPTV providers prioritize Firestick compatibility when developing their services, making it easier to find the best IPTV for Firestick compared to some other platforms.

Key Features to Look for in Firestick-Optimized IPTV Services

When searching for the best IPTV for Firestick, certain features are particularly important for ensuring a smooth experience on Amazon's streaming devices:

Native Firestick Application

The most important feature to look for is a dedicated, native application designed specifically for Fire OS:

  • Optimized Interface: Apps designed specifically for Fire TV offer navigation optimized for the Firestick remote.
  • Resource Efficiency: Native apps typically use less RAM and processing power than generic Android apps run through compatibility layers.
  • Integration with Fire OS: Native apps can integrate with Fire TV features like voice search and the main content interface.
  • Automatic Updates: Apps from the Amazon App Store receive automatic updates, ensuring you always have the latest features and security patches.

CitizensIPTV stands out in this category with their purpose-built Firestick application that takes full advantage of the device's capabilities while maintaining efficient resource usage—a key factor in their reputation as the best IPTV for Firestick users.

Efficient Video Decoding

Firestick devices have specific video decoding capabilities that the best IPTV services leverage effectively:

  • Hardware Acceleration: Top IPTV apps utilize the Firestick's hardware acceleration for video decoding, reducing CPU load and improving playback smoothness.
  • Codec Compatibility: Support for H.264, H.265 (HEVC), and VP9 codecs ensures compatibility with various stream types.
  • Adaptive Bitrate Streaming: The ability to adjust stream quality based on available bandwidth is crucial for maintaining playback without buffering.
  • Buffer Management: Intelligent pre-buffering and buffer management prevent playback interruptions.

CitizensIPTV's advanced stream handling technology is specifically optimized for Firestick's decoding capabilities, contributing to their status as the best IPTV for Firestick in terms of playback performance.

Memory-Efficient Operation

Firestick devices (especially older models) have limited RAM, making memory efficiency crucial:

  • Low Memory Footprint: The best apps minimize RAM usage while idle and during playback.
  • Background Process Management: Proper management of background processes prevents memory leaks and device slowdowns.
  • Cache Management: Intelligent caching improves performance without consuming excessive storage.
  • Graceful Degradation: The ability to reduce features rather than crash when memory is constrained.

CitizensIPTV's application is engineered to maintain smooth performance even on the basic Firestick models with limited RAM, a significant advantage when seeking the best IPTV for Firestick across all device generations.

Top IPTV Services for Firestick Compared

After testing dozens of IPTV services specifically on Firestick devices, we've identified the top contenders for the title of best IPTV for Firestick in 2025:

CitizensIPTV: Best Overall for Firestick

CitizensIPTV consistently outperforms other providers on Firestick devices across all key metrics:

  • Application Quality: Purpose-built native Firestick app with intuitive navigation designed for the Fire TV remote.
  • Performance: Exceptional playback stability with minimal buffering, even on base model Firesticks.
  • Memory Usage: Remarkably efficient RAM utilization, allowing smooth operation even during extended viewing sessions.
  • Channel Selection: 20,000+ channels with comprehensive EPG data, all accessible through an interface optimized for Firestick navigation.
  • Video Quality: Adaptive streaming that delivers the best possible quality based on your Firestick model and internet connection.
  • Installation Process: Streamlined setup process with clear instructions specifically for Firestick users.
  • Customer Support: Dedicated Firestick troubleshooting guides and support staff familiar with Fire OS specifics.

CitizensIPTV's dedication to optimizing their service for Firestick devices is evident in every aspect of their offering, making them the clear choice for the best IPTV for Firestick in 2025.

Provider B: Good Alternative with Limitations

  • Application Quality: Generic Android app that functions on Firestick but lacks Fire OS-specific optimizations.
  • Performance: Good playback on Fire TV Stick 4K and newer models, but struggles on basic Firestick devices.
  • Memory Usage: Moderate RAM consumption that can lead to performance degradation during long sessions.
  • Channel Selection: 10,000+ channels with basic EPG coverage.
  • Video Quality: Fixed quality settings rather than adaptive streaming, requiring manual adjustment.
  • Installation Process: Requires sideloading with moderately complex instructions.
  • Customer Support: General support without Firestick-specific expertise.

While functional, this provider lacks the Firestick-specific optimizations that make CitizensIPTV the best IPTV for Firestick users seeking a premium experience.

Provider C: Budget Option with Significant Compromises

  • Application Quality: Basic interface that's functional but cumbersome to navigate with the Firestick remote.
  • Performance: Acceptable on high-end Firestick models but prone to buffering on standard models.
  • Memory Usage: High RAM consumption leading to frequent app restarts on basic Firestick models.
  • Channel Selection: 5,000+ channels with limited EPG information.
  • Video Quality: Primarily SD and HD streams with inconsistent quality.
  • Installation Process: Complex sideloading process with minimal documentation.
  • Customer Support: Limited support options with long response times.

While this provider offers lower subscription costs, the compromises in Firestick performance and usability make it difficult to recommend when seeking the best IPTV for Firestick experience.

Installation Guide: Setting Up IPTV on Your Firestick

Once you've selected the best IPTV for Firestick based on your needs, the next step is proper installation. Here's a comprehensive guide to getting started with CitizensIPTV on your Firestick device:

Method 1: Direct Installation from Amazon App Store

CitizensIPTV is one of the few premium IPTV services with an official Amazon App Store presence, making installation straightforward:

  1. From your Firestick home screen, select the search icon (magnifying glass)
  2. Type "CitizensIPTV" using the on-screen keyboard
  3. Select the CitizensIPTV app from the search results
  4. Click "Download" or "Get" to install the application
  5. Once installed, open the app and sign in with your CitizensIPTV credentials
  6. Follow the on-screen setup wizard to optimize settings for your specific Firestick model

This official installation method ensures you receive automatic updates and full Fire OS integration, contributing to CitizensIPTV's reputation as the best IPTV for Firestick in terms of user experience.

Method 2: Sideloading (For Advanced Users)

If you prefer sideloading for more control over the application version, follow these steps:

  1. Enable "Apps from Unknown Sources" in your Firestick settings (Settings → My Fire TV → Developer Options)
  2. Install the "Downloader" app from the Amazon App Store
  3. Open Downloader and enter the URL provided in your CitizensIPTV welcome email
  4. Download and install the APK file
  5. Open the installed app and sign in with your CitizensIPTV credentials

While this method requires more technical knowledge, it provides additional flexibility for users who want more control over their best IPTV for Firestick experience.

Optimizing Settings for Best Performance

After installation, these settings adjustments will ensure optimal performance:

  • Video Quality: For basic Firestick models, set default streaming quality to "Auto" or "HD" rather than 4K
  • Buffer Size: Adjust based on your internet speed (higher for faster connections, lower for slower ones)
  • EPG Loading: Set to "On Demand" rather than "Preload All" on devices with limited RAM
  • Background Processes: Disable unnecessary background features to conserve resources
  • External Player: Experiment with the built-in player vs. external players like VLC to find the best performance

CitizensIPTV's Firestick app includes a "Performance Optimization" wizard that automatically configures these settings based on your specific device model and internet connection—another reason it's considered the best IPTV for Firestick by many users.

Optimizing Your Firestick for IPTV Performance

Beyond choosing the best IPTV for Firestick, several device-level optimizations can significantly improve your streaming experience:

System-Level Optimizations

These adjustments to your Firestick settings can dramatically improve IPTV performance:

  • Clear Cache Regularly: Navigate to Settings → Applications → Manage Installed Applications → [Your IPTV App] → Clear Cache
  • Disable Unnecessary Features: Turn off data monitoring, app notifications, and Amazon's usage data collection
  • Update Firmware: Ensure your Firestick is running the latest available system update
  • Limit Background Apps: Close other applications when streaming IPTV to free up system resources
  • Restart Regularly: Perform a full device restart at least weekly to clear system memory

These system optimizations complement CitizensIPTV's efficient application design, further enhancing your best IPTV for Firestick experience.

Network Optimizations

Network configuration plays a crucial role in IPTV streaming quality:

  • Wired Connection: Use an Ethernet adapter when possible instead of Wi-Fi for more stable streaming
  • Wi-Fi Placement: Position your router close to your Firestick and minimize physical obstacles
  • 5GHz Wi-Fi: Connect to 5GHz networks rather than 2.4GHz when available for faster speeds
  • QoS Settings: Configure Quality of Service on your router to prioritize your Firestick's traffic
  • Network Analysis: Use network analysis tools to identify and resolve congestion issues

CitizensIPTV's adaptive streaming technology works particularly well with these network optimizations, adjusting quality based on available bandwidth to maintain the best IPTV for Firestick viewing experience possible.

Storage Management

Firestick devices have limited storage that needs careful management:

  • Remove Unused Apps: Uninstall applications you don't regularly use
  • External Storage: Consider using USB OTG adapters with newer Firestick models to expand storage
  • Clear Download Folder: Remove installation files after app setup is complete
  • Manage App Data: Regularly clear data from apps that cache content

Maintaining adequate free storage ensures your best IPTV for Firestick application has room for channel data, EPG information, and temporary files needed for smooth operation.

Advanced Features for Firestick IPTV Users

The best IPTV for Firestick services offer advanced features specifically optimized for Amazon's streaming devices. Here's how CitizensIPTV leverages Firestick capabilities for an enhanced viewing experience:

Multi-View on Fire TV Cube and 4K Max

Higher-end Fire TV devices have sufficient processing power for simultaneous multi-channel viewing:

  • 2x2 Grid View: Watch up to four channels simultaneously in a grid layout
  • Picture-in-Picture: Keep your main content full-screen with smaller secondary feeds
  • Sports Mode: Specialized multi-view layouts optimized for following multiple games
  • Custom Arrangements: Save preferred multi-view configurations for quick access

CitizensIPTV's implementation of these features is remarkably efficient, maintaining smooth playback even when displaying multiple streams—a standout capability that contributes to its reputation as the best IPTV for Firestick for sports enthusiasts.

Voice Control Integration

Integration with Alexa and the Fire TV voice remote enhances navigation:

  • Channel Navigation: "Play Channel 123" or "Show ESPN" commands
  • Content Search: "Find action movies" or "Show sports channels"
  • Playback Control: "Pause," "Rewind 30 seconds," "Volume up"
  • EPG Navigation: "What's on HBO tonight?" or "Show guide for sports channels"

CitizensIPTV's deep integration with Fire OS voice features provides a hands-free experience that distinguishes it as the best IPTV for Firestick in terms of navigation convenience.

Catch-Up and Recording on Firestick

Time-shifting features optimized for Firestick storage limitations:

  • Cloud-Based Recording: Record content to cloud storage rather than local Firestick storage
  • Catch-Up Integration: Seamless access to 7-day catch-up content through the EPG
  • Download Management: Schedule downloads during off-peak hours
  • Storage Optimization: Intelligent management of local vs. cloud storage

CitizensIPTV's approach to recording and catch-up services is specifically designed to work within Firestick's storage constraints, another reason it's widely considered the best IPTV for Firestick for time-shifted viewing.

Troubleshooting Common Firestick IPTV Issues

Even with the best IPTV for Firestick, occasional issues may arise. Here are solutions to the most common problems:

Buffering and Playback Issues

If you experience buffering with your IPTV service on Firestick:

  • Lower Stream Quality: Temporarily reduce resolution to stabilize playback
  • Increase Buffer Size: Adjust buffer settings in your IPTV app preferences
  • Check Network Speed: Run a speed test to verify adequate bandwidth
  • Close Background Apps: Force-stop unused applications consuming resources
  • Try External Player: Some streams perform better in VLC or MX Player

CitizensIPTV's customer support team offers Firestick-specific troubleshooting guidance, with solutions tailored to each device model—part of what makes them the best IPTV for Firestick in terms of user support.

App Crashes and Stability Issues

For application stability problems:

  • Clear Cache and Data: Reset the app without losing your account information
  • Reinstall Application: Remove and reinstall for a clean configuration
  • Update Firestick: Ensure your device firmware is current
  • Check for App Updates: Verify you're running the latest version
  • Factory Reset: As a last resort, reset your Firestick to factory settings

CitizensIPTV's application is engineered for exceptional stability on Firestick devices, with crash rates significantly lower than competitors—another factor in its reputation as the best IPTV for Firestick for reliable daily use.

EPG and Channel Loading Issues

For problems with the Electronic Program Guide or channel loading:

  • Refresh EPG Data: Manually update guide information
  • Clear EPG Cache: Remove and reload program data
  • Adjust EPG Timeframe: Reduce the number of days loaded to improve performance
  • Check Internet Connection: Verify stable connectivity for guide updates
  • Contact Provider: Report specific missing channels or guide data

CitizensIPTV maintains one of the most comprehensive and accurate EPG systems, with regular updates and Firestick-optimized loading processes that contribute to its status as the best IPTV for Firestick for content discovery.

Comparing Firestick Models for IPTV Performance

Different Firestick models offer varying levels of performance when streaming IPTV. Here's how to choose the right device for your best IPTV for Firestick experience:

Fire TV Stick Lite/Basic

The entry-level Firestick models offer:

  • Resolution Support: Full HD (1080p) maximum
  • Performance Level: Adequate for basic IPTV viewing of SD and HD channels
  • RAM Limitations: Limited multitasking capability while streaming
  • Best Use Case: Secondary TVs or casual viewing
  • Optimization Tips: Stick to HD streams, minimize background apps, and consider using external players

CitizensIPTV performs remarkably well even on these basic models thanks to their efficient app design, making them the best IPTV for Firestick Lite users working with limited hardware.

Fire TV Stick 4K

The mid-range 4K model provides:

  • Resolution Support: 4K UHD with HDR10+ and Dolby Vision
  • Performance Level: Excellent for most IPTV applications, including 4K streams
  • RAM Advantages: Sufficient for smooth navigation while streaming
  • Best Use Case: Primary viewing device for most households
  • Optimization Tips: Enable hardware acceleration and adjust HDR settings for optimal picture

This model hits the sweet spot for most users seeking the best IPTV for Firestick experience, with CitizensIPTV taking full advantage of its enhanced capabilities.

Fire TV Stick 4K Max

The premium Firestick model delivers:

  • Resolution Support: 4K UHD with all HDR formats and improved processing
  • Performance Level: Superior for all IPTV applications, including multi-view and 4K HDR content
  • RAM Advantages: Extensive multitasking capability even with demanding streams
  • Best Use Case: Power users and sports enthusiasts needing multi-view
  • Optimization Tips: Take advantage of advanced features like picture-in-picture and multi-view

CitizensIPTV's advanced features shine on the 4K Max, with multi-view and enhanced navigation making it the definitive best IPTV for Firestick premium models.

Fire TV Cube

Amazon's flagship streaming device offers:

  • Resolution Support: 4K UHD with all premium formats and upscaling
  • Performance Level: Exceptional for all IPTV applications with headroom for future features
  • RAM Advantages: Extensive memory for the smoothest possible experience
  • Best Use Case: Home theater setups and power users
  • Optimization Tips: Leverage all advanced features including hands-free voice control

The Fire TV Cube paired with CitizensIPTV represents the ultimate best IPTV for Firestick ecosystem experience, with uncompromised performance across all features.

Legal and Security Considerations for Firestick IPTV Users

When searching for the best IPTV for Firestick, legal and security considerations should not be overlooked:

Choosing Legitimate Services

Legitimate IPTV services like CitizensIPTV offer several advantages:

  • Content Licensing: Proper licensing arrangements for distributed content
  • Transparent Business Operations: Clear terms of service and privacy policies
  • Secure Payment Processing: Protected payment methods with proper receipts
  • Accountable Support: Responsive customer service with clear contact methods
  • Longevity: Established business history suggesting operational stability

CitizensIPTV's commitment to legitimate operation provides peace of mind along with quality service, making them the best IPTV for Firestick users concerned about legal compliance.

Privacy and Security on Firestick

Protecting your privacy and security while using IPTV on Firestick:

  • Use Reputable Apps: Stick to IPTV apps with privacy policies and secure development practices
  • Consider VPN Usage: A VPN can provide additional privacy for your streaming activities
  • Review App Permissions: Check what device features and data each app can access
  • Secure Your Amazon Account: Enable two-factor authentication for your Amazon account
  • Regular Updates: Keep your Firestick and apps updated with security patches

CitizensIPTV prioritizes user privacy with transparent data practices and secure infrastructure, another reason they're considered the best IPTV for Firestick by security-conscious users.

Avoiding Suspicious Applications

Warning signs of potentially problematic IPTV apps:

  • Excessive Permissions: Apps requesting access to unrelated device features
  • Missing Privacy Policies: No clear explanation of how your data is used
  • Poor Reviews: Negative feedback mentioning security or privacy issues
  • Unrealistic Claims: Promises of unlimited premium content for very low prices
  • Suspicious Installation Methods: Requirements to disable security features

When seeking the best IPTV for Firestick, prioritize services with established reputations and transparent operations like CitizensIPTV rather than risking security with unknown providers.

The Future of IPTV on Firestick Devices

As we look ahead, several emerging trends will shape the best IPTV for Firestick experience in the coming years:

Hardware Evolution

Amazon's Fire TV hardware continues to evolve, with implications for IPTV streaming:

  • Increased Processing Power: Future Firestick models will likely feature more powerful processors, enabling more sophisticated IPTV features
  • Enhanced Connectivity: Improved Wi-Fi standards and potentially more wired options
  • Higher Resolution Support: 8K compatibility for next-generation content
  • Expanded Storage: Larger internal storage for apps and cached content
  • AI Enhancement: Machine learning for content upscaling and personalization

CitizensIPTV's development roadmap is aligned with these hardware advancements, ensuring they'll remain the best IPTV for Firestick as the platform evolves.

Software and Feature Innovations

The IPTV software experience on Firestick is rapidly advancing:

  • AI-Powered Content Discovery: Smarter recommendations based on viewing habits
  • Enhanced Multi-View: More sophisticated multi-channel viewing options
  • Interactive Features: Viewer participation in live events
  • Social Integration: Watch parties and content sharing
  • Deeper Fire OS Integration: More seamless incorporation into the Amazon ecosystem

CitizensIPTV is at the forefront of these innovations, with several next-generation features already in beta testing—positioning them to remain the best IPTV for Firestick as software capabilities expand.

Streaming Technology Advancements

Underlying streaming technologies continue to improve:

  • More Efficient Codecs: AV1 and future video compression standards reducing bandwidth requirements
  • Reduced Latency: Near-real-time streaming for live events
  • Bandwidth Optimization: Smarter adaptive streaming algorithms
  • Enhanced Audio: Object-based audio formats for immersive sound
  • Hybrid Delivery: Combining broadcast and internet technologies

CitizensIPTV consistently adopts cutting-edge streaming technologies ahead of competitors, a key factor in maintaining their position as the best IPTV for Firestick for technically discerning users.

Conclusion: Choosing the Best IPTV for Your Firestick

After comprehensive testing and analysis, CitizensIPTV clearly stands out as the best IPTV for Firestick in 2025. Their purpose-built application, optimized for Fire OS, delivers exceptional performance across all Firestick models—from the basic Stick Lite to the premium Fire TV Cube.

What truly distinguishes CitizensIPTV is their holistic approach to the Firestick experience. Rather than simply porting a generic Android app to Fire OS, they've developed a native application that leverages the platform's strengths while mitigating its limitations. The result is a seamless, reliable streaming experience with intuitive navigation perfectly suited to the Firestick remote.

For Firestick users seeking the optimal IPTV experience, CitizensIPTV offers the ideal combination of:

  • Exceptional performance optimization for all Firestick models
  • Intuitive interface designed specifically for Fire TV navigation
  • Advanced features like multi-view for premium Firestick devices
  • Efficient resource usage that maintains performance during extended viewing
  • Comprehensive support specifically addressing Firestick-related questions

While other services may offer lower prices or claim more channels, none match CitizensIPTV's thoughtful optimization for the Firestick platform. For users who prioritize reliable performance, intuitive navigation, and a truly integrated experience, CitizensIPTV remains the definitive best IPTV for Firestick in 2025.

Ready to experience premium IPTV streaming optimized specifically for your Firestick? Visit CitizensIPTV.com today to explore subscription options and transform your Fire TV device into the ultimate entertainment hub.

Experience IPTV Optimized for Your Firestick

Unlock the full potential of your Amazon Fire TV device with CitizensIPTV's Firestick-optimized streaming service. Enjoy buffer-free playback, intuitive navigation, and advanced features designed specifically for Fire OS.

Try CitizensIPTV on Your Firestick Today

Frequently Asked Questions About IPTV on Firestick

For the optimal IPTV experience, we recommend the Fire TV Stick 4K or Fire TV Stick 4K Max. These models offer the best balance of performance and value, with sufficient processing power for smooth playback of HD and 4K content. The basic Fire TV Stick can handle most HD streams but may struggle with 4K content or advanced features like multi-view. The Fire TV Cube offers the absolute best performance but at a higher price point. CitizensIPTV is optimized for all Firestick models, but you'll enjoy more advanced features on the 4K variants.

CitizensIPTV offers two installation methods for Firestick devices. The simplest is direct installation from the Amazon App Store - just search for "CitizensIPTV" and click download. For advanced users who prefer sideloading, enable "Apps from Unknown Sources" in your Firestick settings, install the Downloader app, and use it to download the APK from the URL provided in your welcome email. After installation, sign in with your credentials and follow the setup wizard to optimize performance for your specific Firestick model.

To maximize IPTV performance on your Firestick, implement these optimizations: regularly clear cache (Settings → Applications → Manage Installed Applications → [IPTV App] → Clear Cache), close background apps when not in use, ensure your Firestick firmware is updated, and restart your device weekly. For network improvements, use an Ethernet adapter instead of Wi-Fi when possible, or ensure your Firestick is close to your router with minimal obstacles. If using Wi-Fi, connect to 5GHz networks rather than 2.4GHz for faster speeds. CitizensIPTV includes a built-in performance optimization wizard that can automatically configure optimal settings for your specific device.

While not strictly necessary, a VPN can enhance your IPTV experience on Firestick in several ways. Some internet service providers throttle streaming traffic, and a VPN can prevent this by masking your activity. A VPN also adds an additional layer of privacy to your viewing habits. If you choose to use a VPN, select one with dedicated Firestick apps and servers close to your physical location to minimize speed impact. CitizensIPTV works well with most major VPN services, and their customer support can provide recommendations for optimal VPN settings if needed.

For optimal IPTV streaming on Firestick, we recommend these minimum internet speeds: 5 Mbps for SD content, 10-15 Mbps for HD content, and 25-30 Mbps for 4K UHD content. If you plan to use multiple streams simultaneously or have other devices using your network, add the requirements for each concurrent activity. CitizensIPTV's adaptive streaming technology can adjust quality based on available bandwidth, but consistent speeds above these minimums will ensure the best experience. You can check your current internet speed directly on your Firestick by installing the "Analiti" or "Internet Speed Test" app from the Amazon App Store.